When we talk about IT security or business continuity, the conversation usually gets buried under a mountain of technical jargon. People start throwing around phrases like “encryption layers” or “server redundancy,” and if you are a business owner, it just feels like an abstract cost rather than a strategic investment.
There is one number that should never feel abstract, however: downtime. To justify your technology budget, you need to know exactly how much revenue your business leaves on the table when your systems grind to a halt.


