Most business owners view their technology budget the exact same way they view their electric bill. It is a mandatory, recurring, and thoroughly uninspiring cost of doing business. You pay for hardware, software licenses, and cloud storage, and at the end of the month, you wonder what you actually got for your money.
Treating technology as pure overhead is a mistake. The thing is that when selected and configured correctly, your IT infrastructure stops being a line-item expense and starts acting as a direct driver of business efficiency and revenue.


